IBM MobileFirst Datagrams
The datagrams created for the IBM MobileFirst launch achieved a significant social footprint and increased search “surface area” by releasing points of data over time to consistently engage people and...
View ArticleVisualizing the Power of Real-World Connections on Twitter.
And for my next completely unscientific study, I observed and plotted the first 24 hours of promoting a blog post on Twitter and found that real-world connections play a huge role in how much traction...
View ArticleThe Best, Unintended Purposes of Instagram
One of the most interesting things about open social networks like Twitter, or more recently Instagram, is that most of the innovations that happen there are crowdsourced. Some smart people come up...
View ArticleAdding a Little Civility to the Internet
People on the Internet can be rude, contributing in rude and sometimes vile ways to online communities. Luckily, Stack Exchange, among others have found ways to make the question and answer process a...
View ArticleRevisiting: Twitter Influence. Beyond followers, replies and retweets.
Since last May, a lot of things have changed in regard to Twitter. First and foremost, Twitter has grown exponentially. At that time, there were around 26 million people using the platform; that number...
View ArticlePrepare to be ignored. (But it’ll be okay.)
I asked a simple question via Twitter three times: What percentage of the tweets in your feed do you think you actually read? I think the results are pretty fascinating. And with over 200 million...
View ArticleWhy Social Media Marketing is like Dating
The dating landscape can be rough. More often than not, you will come across dates that are not as great as the romantic comedies have made them out to be. Unfortunately, the social media marketing...
View ArticleContent Marketing Round-up — Trust & Failure Edition
To be able to enact a content marketing strategy that continuously wins with your audience, you need to always be up-to-date on industry trends. Here are four must-read articles that will help you step...
View ArticleLet’s Talk Projects: IBM Cloud and High Five Conference
Learn about a couple of our latest projects – one that shared the power and impact of IBM Cloud with IT leaders, and the other that generated awareness and drove marketers and creatives to a local...
View ArticleWhat The Buzzword!? Episode 1: Social Media Mind Shift
We’re excited to introduce to you our new series, What the Buzzword!?, where we give you our take on some industry buzzwords. In our first video, we will discuss the social media mind shift. This...
View ArticleWhat the Buzzword!? Episode 2: Traditional Media vs. Social Media
The second episode of “What the Buzzword!?” dives into the differences between traditional media and social media as it relates to Trust, Authenticity, and Engagement. We discuss these topics often,...
View ArticleWhat Brands Can Learn From YouTubers
It’s official, I can die happy now. A few weeks ago, I got the amazing opportunity (meaning through social stalking) to meet one of my favorite celebrities and she was more awesome than I could have...
View ArticleSo You Do What, Again?
The holidays are a time of reflection, giving and spending time with the people that mean the most to you. During this time, you may eat indulgent foods, go to special events, see people you don’t...
View ArticleParticipating in the Process: Seeking Balance, Finding Reward
While the client-vendor relationship is always a game of give and take, it’s also a game of trust and reward. Content Marketers who want to produce top-performing results tend to shy away from just...
View ArticleMo’ Thoughts…On Hashtags
Stuff happens and we have thoughts on it. Each month, our very own Monique “Mo” Simpson will bring you her thoughts on everything from social media trends and misses to brands and celebrity...
View ArticleWhy Instagram Is Right for All Brands
Are you a brand? Do you find Instagram a valuable investment? No? Well, you should. For starters, Instagram last reported that it has more than 400 million active users worldwide. And every day, an...
View ArticleChill, y’all: You might actually like Instagram’s algorithm
“See the moments you care about first,” is the reasoning behind Instagram’s switch to an algorithmic model. But…I thought I already was seeing the moments I care about first? You know, by following...
View ArticleMo Thoughts…Lessons Learned from Internet Influencers
TIME magazine recently released their second annual list of the 30 Most Influential People on the Internet. The people on this list are clearly doing something right – they know how to capture people’s...
View ArticleChallenging Our Creativity with Lab517 and ShelterBox
At Centerline, giving back is part of who we are – and we take that seriously. We started the Centerline 100+100 program after reaching a company milestone — 100 employees. It was designed for us to...
View ArticleLab517 Recap: Day One
When you think of a Sweet 16 birthday party, what do you think of? My mind immediately flashes to that MTV show “My Super Sweet 16,” the one where parents shell out thousands of dollars for their teens...
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