Lab 517 Recap: Day Three
“I’m really sad, actually, to leave today, because I think this has been one of the most awe-inspiring environments I’ve ever worked in. The spirit and collaboration, and how entrepreneurial this...
View ArticleThe Changing B2B Buyer’s Journey
The buyer’s journey, often called a funnel, is a powerful construct to help you understand the stages of buying customers in your industry go through. But rigidly applying content—meaning the details...
View ArticleStorytelling in South Beach
One of the absolute best parts of my job is attending events (like Marketing United and the Digital Marketing Summit) to soak up new ideas and approaches, meet industry influencers and share...
View ArticleThe Seductive Horror of the Social Octopus
Awhile back I came up with this idea to short circuit the whole customer reference process. We all know how powerful testimonials can be (a TechValidate study found that 94% of B2B marketing and sales...
View ArticleContent Marketing Round-Up: Social Media Edition
So, it’s been a minute since we’ve done a content marketing round-up. In the past, we’ve offered creative advice, considered listening and learning, and even discussed how content marketing and design...
View ArticleShould you abandon Snapchat for Instagram Stories?
Everyone’s talking about it. Instagram Stories appeared out of thin air and rocked the Twittersphere – and if you’re at an agency like me, it probably shook up your content planning quite a bit....
View ArticleWhat your brand can learn from Justin Bieber
During his time in the white-hot spotlight of the public eye, mega pop star Justin Bieber has made his share of questionable decisions. There was the time Biebs announced on social media that he’d no...
View ArticleSocial Channels: Determining which are right for your brand
How do you determine if a social channel is right for you? What are some processes you go through when evaluating a social channel’s potential for your business? What things are you thinking about...
View ArticleContent Marketing Round-Up
The last content marketing round-up had a theme of not really having a theme. We continue that, for the most part, for the latest installment of the content marketing round-up. Well, that’s not...
View ArticleContent Marketing Round-Up: Socially #Blessed
It seems like not a day goes by without news from one social media channel or another. There was Instagram’s rebranding, then Twitter excluding photos and links from the character count. As someone who...
View ArticleWhat marketers can learn from the unusual 2016 election
We’ve seen time and time again how the introduction of a new medium can change and shape politics. For Franklin Roosevelt, it was the radio, which not only catered to his strength in rhetoric, but...
View ArticleContent Marketing Round-Up: Across the Internet
It’s that time again – Content Marketing Round-Up time. This week, Centerliners bring you their takes on stories from across the internet, from hacker bots, Shake Shack and Snapchat. Is it possible for...
View ArticleContent Marketing Round-Up: What a Time to be Alive
What a time to be alive. In this week’s Content Marketing Round-Up, Centerliners once again bring you their take on the latest happenings in social media. From the switching of the Presidential social...
View ArticleTom Brady tackles Instagram (with a blueprint built for your brand)
You don’t set the quarterbacking record for best touchdown-to-interception ratio in a single season without consistently making sound decisions under center. Tom Brady proved as much with the New...
View ArticleAre Twitter’s Days Numbered?
It’s the end of Twitter as we know it, and that feels…fine? It’s no secret that the platform is slowly dying, in large part due to its inability to make money. Need evidence? Recently, Twitter has:...
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